About Me

I’m Jessica Bernstein Cukierman, a growth marketer with 15+ years of experience helping consumer brands build smart, data-driven marketing strategies that drive growth.

I’ve led brand and performance marketing for global names like American Express, Coca-Cola, Shiseido, and fast-growing startups like Flex. Today, through JBC Marketing, I partner with wellness and lifestyle brands to clarify their strategy, optimize their marketing engine, and scale with confidence.

How I work

Consumer-First
I start with a deep understanding of your customer, including: what they care about, how they behave, and what motivates action.

Strategy + Execution
I don’t just hand over a plan. I help you implement it, optimize it, and learn from it so strategy translates into real results.

Integrated Thinking
Brand, performance, CRM, ecommerce, and partnerships work best when they’re connected. I bring cohesion across channels to create a more effective marketing engine.

Practical & Efficient
I focus on clear priorities, measurable outcomes, and what will move the business forward — leaving you with the tools, frameworks, and systems to operate with confidence long after our work together.

A True Partner
I show up as a business partner, not a transactional resource. I align to shared goals and am invested in your success.

Services

I offer several ways to integrate into your team, to provide the most impact for where your business is today. Including:

Project-Based Marketing Accelerator

Focused engagements to set your business up for its next phase.

Marketing strategy & brand/product positioning
Go-to-market planning for launches or repromotes
Integrated marketing calendars
Customer journey & funnel optimization

Best for: planning for the new year, major initiatives, or moments of change.

Short-Term Coverage & Strategic Support

For teams that need immediate help or senior-level guidance.

Interim marketing leadership
Campaign or channel oversight
Support during transitions, launches, or team changes
Fresh-perspective strategic input

Best for: planning for the new year, major initiatives, or moments of change.

Fractional Marketing Leadership (Retainer)

Ongoing partnership to drive growth with clarity and consistency.

Integrated marketing leadership
Oversight of paid media, email/SMS, ecommerce, and partnerships
Performance tracking, optimization, and reporting
Cross-functional collaboration to reduce operational lift

Best for: brands ready to invest in sustained, strategic growth without the overhead of a full-time hire.

If you're building a brand and ready to grow with intention, I’d love to connect!

Set Up a Discovery Call

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